Q4 2023 Performance of Top Drawing & Coloring iOS Apps in Europe

As the year 2023 came to a close, the drawing and coloring app category witnessed a dynamic quarter on the iOS platform in Europe. Sensor Tower has compiled data revealing the performance of the top applications in this creative niche.

Color by Number：Coloring Games by Wildlife Inc showed a significant increase in downloads, peaking at 63K in the last week of December, coupled with a rising revenue trend that reached $34K in the same period. Weekly active users followed an upward trajectory, ending the quarter with 278K active users.

Disney Coloring World, crafted by StoryToys Entertainment Limited, experienced a steady revenue growth with $15K by the year's end. The app's downloads surged to 12K in the final week of December, and active users climbed to reach over 15K.

Pixite Inc. stood out with their app, Adult Coloring Book - Pigment, which displayed a notable spike in downloads reaching 41K in early November. Active users peaked at 74K in the same month, while revenue also saw an increase, ending at $13K by the quarter's end.

Sandbox - Pixel Art Coloring by Alexey Grigorkin maintained a consistent revenue stream, concluding with over $11K in the last week of December. The app's downloads saw a high point of 29K, and active users were impressive, recording a peak of 1.4M in mid-December.

Lastly, Colorfy: Coloring Book Games, also from Wildlife Inc, witnessed a substantial increase in weekly active users, which more than doubled from the start of the quarter to 17K. Downloads hit a high of 15K, and the revenue trend saw a slight rise, ending the quarter at nearly $10K.

For more detailed insights and data on app performance, Sensor Tower's platform offers comprehensive analytics and market intelligence.